Good stories are meant to be told and, with five races already under our belts, the story of the TAG Heuer Porsche Formula E debut season already has everything a good story needs: sweat and tears, success and learnings, love and hate. It raises the questions at the heart of it all: Why are we doing all of this? What is this little voice inside our head that keeps telling us to push for more, to go further and to try better? What unites us, not only within the team, but with everyone out there, in our desire for more? We accompanied the team on and off the track, visited new places around the world and met new people to find the answer. And we did: It’s the inner drive.
Take a deeper look into our passion for journeying into the unknown as we face new challenges in Formula E. Find out how the inner drive keeps our desire for more alive and what this means personally for our drivers André Lotterer and Neel Jani, our Head of Operations Amiel Lindesay, Technical Project Lead Malte Huneke and Race Engineer Kyle Wilson-Clarke. You’ll get an idea of why we at Porsche never think of giving up.
Just like TAG Heuer Friend of the Brand Raha Moharrak, the first Saudi woman and youngest Arab ever to climb Mount Everest and the Seven Summits. We met her on our first race weekend in Saudi Arabia and couldn’t have asked for better company. Listening to her talking about her life, her passion and her inner drive is a real motivation - to not only us, but for everybody aiming for higher peaks.
Be inspired by Amine Bendriouich, a Moroccan Fashion Designer listed as one of Vogue's 100 most influential and revolutionary creatives. We spent two days with this sparkling man throughout the race week in Marrakesh and chatted with him about his story, goals, dreams and life itself.
Even though we did not previously know Raha, Amine and all the other people we met during our races, we didn’t meet as strangers. On the contrary: it became obvious very quickly, how we all are connected by passion, dreams and willpower, by an unwritten law of never giving up and an everlasting desire for more. Because, in the end: