3/24/2020

To Formula E with passion: TAG Heuer and Porsche.

Motorsport is passion. It’s about precision, split seconds and having a partner you can rely on by your side. When the start light goes green and the race starts, everything has to be right. The car, the engine, the team: all the cogs have to fit together like Swiss clockwork.

Long distance isn’t confined to race cars.

On 28 August 1983, the McLaren Formula 1 race car started at the Dutch Grand Prix with an extraordinary highlight: its new heart. “TAG Turbo made by Porsche” was written on the 1,050PS engine of the car. Commissioned by the British racing team thanks to the help of TAG Heuer, developed by Porsche. By 1987 this engine had won 25 Grand Prix, three World Drivers' Championships and two constructor's titles. Two exciting motorsport brands have come together in TAG Heuer and Porsche. But this isn’t the first time they’ve met. As early as the end of the sixties, TAG Heuer was the partner of Jo Siffert, who started in a Porsche. The subsequent years would see many long distance successes and the Porsche victory at the World Sportscar Championship in 1969 celebrated together. To this day, TAG Heuer has been a reliable partner in numerous Porsche Cups. Two extraordinary brands connected across time.

The start of a new era.

The start of the Formula E season represented the dawning of a new era for Porsche in November, and every second had to be fought for again. The team, with its two drivers Neel Jani and André Lotterer, started under the name “TAG Heuer Porsche Formula E Team”. Tradition and innovation are travelling in the same direction again with TAG Heuer and Porsche in Formula E. So it makes perfect sense that TAG Heuer will be the title and timing partner of the new Porsche Formula E team. Passion for motorsport has been at the heart of both partners for decades, and is now continued in Formula E.

So at the end of the year: when the start light turns green for the TAG Heuer Porsche Formula E Team, the race for titles will begin again. With a new drive but the same passion.

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