Entering the Formula E was a step into the unknown for Porsche and the TAG Heuer Porsche Formula E Team. They immersed themselves in a new motorsport world that demands completely different things from the drivers, team and vehicle than classic motorsport. At that point, it was literally a "Start from Zero".
Hungry for more.
The first races are over, small highlights were set and many a lesson was learned. Even the greatest challenges never stopped the TAG Heuer Porsche Formula E Team from continuing along their chosen path. The time for a completely new beginning is over – now it is time add more significance. And not only in the race itself, but also on the vehicle. With a new Promotion Livery we express our claim: "Stay hungry" will soon adorn the foliation of the Porsche 99X Electric. It clarifies: No matter what happens – we will stay hungry and see every challenge as a chance to grow. The Promotion Livery is available in the classic Porsche Motorsport colours black, grey and red and can be viewed online. Beside the sponsors, there is also room for the matching hashtag for the team, but also for all fans: #stayhungry. Thereby we also strengthen our new campaign visually on the Porsche 99X Electric.
Not only Porsche, but also Formula E takes another step forward: For the coming season there will be a new car. The revised vehicle design of the new Gen2 EVO model emphasises once again what Formula E embodies: modern, progressive and dynamic motorsport. And this is exactly what the new look of the Porsche 99X Electric of Neel Jani and André Lotterer stands for.
New vehicle, new campaign livery – the same spirit in the TAG Heuer Porsche Formula E Team.