What will motorsport look like a hundred years from now? The design studio Automobilist answered this question with an original poster series inspired by our successful motorsport history. We take a look behind the scenes and show just how much hard work, passion and precision goes into these works—qualities that we also know from motorsport.
When Jan Rambousek starts working on motorsport moments for his fine art prints and high-quality posters, he knows it could take up to six months for especially elaborate scenes. The Automobilist creative director uses computers to bring unique moments from motorsport history to life—and will do futuristic ones on request, like the 911 RSR on the moon, the 356 SL on Mars, the 917 KH in a futuristic Le Mans – or the 99X Electric in Tokyo in 2138. CEO Pavel Turek, who co-founded the company in 2014, puts it in concrete terms: “So many things have happened in motorsport that were not captured with the camera, or only in black and white. Our goal is to bring these moments back to life using CGI techniques and high-end photography—as authentically as possible, in high resolution, in large formats. We call the results fine art prints.”