Jeffery Docherty loves excellent design. And he loves Porsche. Be it his 911 SC or the many other elegant Porsche models he has seen over the years, all across the world at various events. And the first thing this creative looks at is not the performance of these vehicles, but – what else – the shape: the fly line and the overall design. The senior creative director has an eye and fine intuition for what defines timeless design. Or what makes something modern.
In the interview, the artist expounds on how the Porsche 99X Electric of the TAG Heuer Porsche Formula E Team inspired him, what he sees in the race car, and how music has influenced his work. And he proves it all in his designs for the TAG Heuer Porsche Formula E Team.