If there was ever a sentence that summed up one man’s sole purpose in life, it’s this. And that man is Amine Bendriouich – fashion designer to Will Smith and Alicia Keys, tailor, installation artist, DJ, musician, visionary and one of Vogue’s 100 Most Revolutionary Creatives. But Amine doesn’t like labels, he prefers to view himself as a uniform creator for the nonconformist or a dreamer who doesn’t dream but has visions.
Clearly Amine doesn’t know when enough is enough. Which becomes apparent from the moment you sit down with him, and we use the word sit in the loosest of terms because Amine is like a kid in a sweet shop, he never stays still for very long.
He is a man who can never stop or rest on his laurels, much like the planet he lives on, he must keep moving forward at all costs. It’s a never give in attitude that’s the bedrock of his entire being.
And it’s pretty much been his way since he was young. Being flat broke and unable to take girls on dates, Amine found an inspired solution to that aged old problem. Girls like fashion, so Amine of course started designing clothes and showing off his sketches to impress them. And to his friend’s surprise, it worked.
What followed was a glittered snowball of perseverance.